The beauty community has all but exploded over the past few weeks, it has been messy. I know it has been a while but as a quick catch up I was in Marbella just last week for my birthday and now I am back and I do want to get properly back into blogging. I am taking it slow and I can’t make any promises as I have been off my game for so long it is actually sick. So bear with, please. In other news, who is excited for the Gavin & Stacey Christmas special? Regardless, the drama we are addressing today is the Jaclyn Cosmetics Lipsticks.
All 20 nude lipsticks are swatched above, the lipsticks are described as being rich, buttery and smooth. They are the classic cream lipstick with great pigmentation, boasting a one swipe pay off, and Jaclyn highlighted that she really wanted to create a collection that every person no matter their skin colour could find their favourite go to nude lipstick which would turn into a repeat purchase for them. At a first glance I think the colours are really nice, do I think this is the most innovative amazing release? Absolutely not. I am sure for some people this is what they were crying out for, but for me, if I want a go-to nude there are plenty of brands – from Maybelline to MAC – I can choose from. Anyway, the actual product isn’t the shocker.
If you watched Jaclyn’s initial launch video – see above – you would know that she stressed heavily how this launch would be pure perfection. No cock ups to see here and boy oh boy was she wrong. Before her launch el scandalo began and lipsticks that were half melted, mouldy, fuzzy and hairy were received in PR, followed by actually purchased products. YouTubers like Raw Beauty Kristi and Brianna Fox posted in depth videos talking about their purchases, putting their lipsticks under a microscope and tweezing out sickeningly long hairs. If you are interested in those videos you can watch here: Raw Beauty Kristi Video, Brianna Fox Video, Nikkia Joy Video. Below is a lipstick that showcases some of the problems people were experiencing.
After being called out by people like Marlena Stell, CEO of Makeup Geek, and Kevin James Bennet, a well known professional makeup artist who has a lot to say about influencers, Jaclyn finally posted a video on YouTube explaining everything. She apologised and took responsibility for the problems people were experiencing with her lipsticks. I’ll be honest, after watching the video, I was disappointed. Really truly disappointed. After her conviction in the launch video where she insisted everything would be perfect the buffoonery that presented afterward is just inexcusable. They mixed the lipsticks in too big of a vat so the ingredients weren’t properly broken down which was why people had balls in their lipstick? They used cloth gloves? The whole thing just screams massive eye roll. I feel bad for people who are disappointed with their products and spent their money believing that this release would go without a hitch, because even as someone who had no intention of spending a penny on these lipsticks, I fully believed that this Jaclyn launch which has been four years in the making would go without a hitch.
In general, my opinions on this latest release is abject disappointment. Not only for the issues consumers have experienced but for the actual product itself and the component. I really don’t like this packaging, I don’t think it looks sophisticated or of high quality. I am sure it feels and looks better in person but in photos it translates as quite gaudy to me.
Thank you guys for reading, I hope you enjoyed this post. Unsurprisingly, the lipsticks so far have all sold out on Jaclyn’s website so I would say that despite the backlash it has been a success. Please let me know what your thoughts are down below, were you surprised or outraged by what happened? Do you have any opinions? Have you bought anything from Jaclyn Hill? Hope to see you back here at the end of the week, I am going to do a good old fashioned beauty post. Take care.
What is your take on Jaclyn’s first launch of Jaclyn Cosmetics?
Love ❤
Kiran