Vieve, is a new(ish) brand that has recently been launched by none other than Jamie Genevieve. I love the name of the brand, I think it is cool and fun and certainly appropriate. Would you expect anything less from Jamie Genevieve. If you don’t know who she is, Jamie is a makeup artist turned beauty guru known for her gorgeous blown out smoky eyes,stunning face and signature tattoos. Jamie is a YouTuber I have been subscribed to for some time, I never tire of her makeup tutorials and I do enjoy her beauty content and Scottish accent. Although, it has been a while since I have watched her.
In all honesty, through being subscribed to Jamie I was aware of her brand launch and saw some photos here and there, but I wasn’t really checking for it. I haven’t been in the makeup buying mood lately, especially as I am barely wearing it. Plus, there is so much makeup, especially new makeup being released that I feel it takes a lot to really spark my interest these days. A neutral palette and some nude lipsticks didn’t really appeal to me, as they are all things I already own a few times over.
It wasn’t until I came across a review by Tyme the Infamous that it piqued my curiosity. In the review I got a good look at all the packaging and the actual products themselves. Her video review wasn’t exactly favourable and she pointed out a few flaws in the products whether it be the flimsy, cheap or insecure packaging or trouble with the formulas themselves.Watch the full review here if you are interested.
From look alone, the products swatch beautifully, the colours are gorgeous, wearable and that sultry grunge glam that encapsulates Jamie’s style and own makeup preferences is certainly embodied here. There is a lot to appreciate and as a first release the product concepts look solid. The swatches alone make me drool and almost ignore some of the issues people have pointed out. With it being an online order only purchase, having secure unicartons is a necessity otherwise you risk breakage, the prices do unfortunately seem high for an unestablished brand with, what has been described as, subpar packaging. If you could buy it in person it might not be as big of an issue, but alas that isn’t the case.
The lipsticks, however, appear to be very nice, with matching lip liners.I think out of everything on offer here, the lipsticks would be what I would go to. That being said, a nice nude lipstick can be purchased from NYX or Maybelline for a fraction of the price without the worry of not getting a good product. To watch Tyme’s Review click here. To watch Alexandra Anele’s review please click here. To purchase or acquire more information about these products or this brand go to Vieve’s website hereor Cult Beauty.
I would be interested to see what other products are released as part of Vieve and to wait for more reviews before committing to a definitive stance. What are your thoughts on this new makeup brand? Do you think this is a solid first launch? Are you impressed by the products? Will you purchase anything available? I have noticed my interest in makeup waning as I am wearing less and less so it is entirely possible that I am feeling dispassionate more due to lack of opportunity to wear product than the actual products themselves. So the jury is still out on my end. Please comment your thoughts and opinions below, I am interested to know what you think. Thank you for reading. Take care.
What do you think of Jamie Genevieve’s new makeup brand?
Love ❤
Kiran